Retail Or Recruit

If I asked 10 Vollara Distributors what their job description is, 9 or 10 would tell me something about selling Vollara products.

Please don’t misunderstand, I love sharing Vollara technologies. I shared a Living Water yesterday and got the sale. Yet, when Distributors ask me for “the secret” to building a large and permanent residual income, I don’t tell them they need to sell lots of products.

There Are Four types of Vollara Distributors


Casual Retailers – I love the Distributors in my organization that casually sell a Fresh Air or LaundryPure now and then. It has been my experience that 60% of all active Distributors are casual distributors. They may attend a meeting or conference call now and then, tell others about Vollara and our products, and/or make a sale here and there. These are vitally important members of our Vollara team.


Serious Retailers – About 10% of all Distributors fall into this group. They “love” Vollara technology and generate serious business either full-time or part-time selling Fresh Air, LaundryPure, Living Water, SteadyPower and SafeHearth. These distributors earn an extra thousand or two a month all the way up to a six-figure income, or even more. Vollara has technologies that are unique, effective, needed and profitable. Serious retailers enjoy selling - and love the products. They tend to be ecology oriented, technology buffs, handyman types, electricians, plumbers and/or HVAC people. No other Company attracts so many of these “professionally-experienced” types of Distributors.


Casual Networkers – These folks love the idea of building a successful networking organization and income. They attend meetings and calls and regularly share the Vollara business opportunity. They earn a bonus check semi-regularly, earn retail profits occasionally, and help their up-line leaders with events. Every so often these folks recruit a major leader. This often moves a casual networker to our next group. I have found that about 20% of my leaders are casual networkers.


Major Organization Builders – Finally we come to the final 10% of our group - Major Organization Builders. These folks can be full or part-time, but they clearly have a major commitment to building an organization. These folks hold business events, conduct recruiting and training calls and webinars, often personlly produce a newsletter for their groups, visit and use the tools of their Vollara website daily, and spend a large portion of their Vollara hours sharing the business and training their leaders.






Two Major Skills Needed – During the last 32 years I have been full-time in this industry. Part of the time was in Corporate. During the years I have worked as a networker, I have spent 90% of my working hours on two activities.


  1. Presenting the business opportunity - During my formative early days I interviewed 10 to 15 prospects per week. In those days we did not have electronic tools so all of those presentations were conducted with a presentation book and a proof book in person. About half were done one -on-one, and half in groups. I created processes to keep a steady flow of new prospects in front of me weekly. You can learn these processes in my book called “Guaranteed Prospects”. Over 250,000 of these books have been purchased and read by networkers – both in and outside of Vollara.

  2. Promoting Events – Events make the Vollara world go around. Events tie us together and build an unbreakable bond between you, your group and the Company. When I talk to my people there is “always” a NBT (next big thing). I never leave an event without promoting the NBT or the next event. I teach people not just to have events but “how” to fill events to the max. When Nata and I lived in Minnesota, we built a four level home and held several meetings a week in our home. BBB or Business Breakfast Briefings, SPOM ( Success, Product, Opportunity Meetings) gatherings, Salad luncheons and much more. We learned early on how to make sure our events were always well attended. Most of our events had a problem - not enough chairs and not enough space! We learned to never produce an event with empty chairs as this created negative momentum.


Notice that neither of these skills is about being a professional salesman. I find that executing these two activities will regularly create lots of sales, as well as add casual distributors and retailers, and a good number of organization builders. I do not engage in activities if they do not create leverage. My purpose is always “build leverage through building an organization”. You can too!


I did not possess any special skills or talents. I dropped out of speech class because I was terrified to share a poem the next day. I hung up on my first appointment calls because the lump in my throat would not allow me to speak. Then, I persisted , overcame my fears, and learned the skills of this industry.


In my next blog I will educate on the “how’s” of presenting the business and promoting events.


Wishing you great Vollara, and life, success!


 

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