Selling Fundamentals - The Product
...ideas originally found in my book, Guaranteed Retailing and presented here, no strings attached.
We're covering the basics - the Selling Fundamentals.
First we discussed The Prospect & The Seller, and now The Product.
The Product.
If you want to sell, there is plenty of stuff out there to sell. I have sold vitamins, diet products, cosmetics, water softeners, air and water purifiers, real estate, cleaning products, automobiles and more. I even found the words to sell myself to my bride of thirty one years. I can tell you from experience that some things are easy to sell and some things are not. Finding success in selling on a very large scale means you’ll need a product that people want or need, or both.
Even when you make that your criteria, there are still many products that fill needs and desires of consumers. So, let’s narrow the focus a little more.
Trends vs. fads.
Look for products that address trends, not fads. The car is a trend. So is refrigeration, the television, computers, and fast-food. Another much smaller trend (pun intended) is the throw-away diaper with self-sticking tabs instead of the cloth kind that must be washed, folded, and pinned with an old-fashioned safety-pin. We look for trends.
The baby-boomers are fueling trends in skin care and health care, nutrition and fitness, bookstores and high-end restaurants, cruise ships and luxury cars. Look around you and you’ll soon come to notice that while the headlines in the newspaper reports on present trends, deeper in the paper you can read about the emerging trends. A large mass of the population must see the importance of a product or issue in order for a trend to begin. But, when it happens, enormous economic opportunity follows.
Fads, on the other hand, are here today - gone tomorrow. Fads are things like the hoola-hoop, Beanie Babies or even polyester leisure suits. I know these things have made millions of dollars for individuals through the years, but hoping to find your pet rock or betting your retirement on the success of the next Mutant Ninja Turtle craze is not my idea of a business plan. I believe there is a better way.
When you’re deciding what to sell, look for trends. If you're looking for a business on the cutting edge of health technology trends, contact me.
We're covering the basics - the Selling Fundamentals.
First we discussed The Prospect & The Seller, and now The Product.
The Product.
If you want to sell, there is plenty of stuff out there to sell. I have sold vitamins, diet products, cosmetics, water softeners, air and water purifiers, real estate, cleaning products, automobiles and more. I even found the words to sell myself to my bride of thirty one years. I can tell you from experience that some things are easy to sell and some things are not. Finding success in selling on a very large scale means you’ll need a product that people want or need, or both.
Even when you make that your criteria, there are still many products that fill needs and desires of consumers. So, let’s narrow the focus a little more.
Trends vs. fads.
Look for products that address trends, not fads. The car is a trend. So is refrigeration, the television, computers, and fast-food. Another much smaller trend (pun intended) is the throw-away diaper with self-sticking tabs instead of the cloth kind that must be washed, folded, and pinned with an old-fashioned safety-pin. We look for trends.
The baby-boomers are fueling trends in skin care and health care, nutrition and fitness, bookstores and high-end restaurants, cruise ships and luxury cars. Look around you and you’ll soon come to notice that while the headlines in the newspaper reports on present trends, deeper in the paper you can read about the emerging trends. A large mass of the population must see the importance of a product or issue in order for a trend to begin. But, when it happens, enormous economic opportunity follows.
Fads, on the other hand, are here today - gone tomorrow. Fads are things like the hoola-hoop, Beanie Babies or even polyester leisure suits. I know these things have made millions of dollars for individuals through the years, but hoping to find your pet rock or betting your retirement on the success of the next Mutant Ninja Turtle craze is not my idea of a business plan. I believe there is a better way.
When you’re deciding what to sell, look for trends. If you're looking for a business on the cutting edge of health technology trends, contact me.
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